The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. To compile the results, global fashion search platform Lyst analyses the online shopping behaviour of more than 5 million shoppers a month searching, browsing and buying fashion across 12,000 designers and stores online.
The formula behind the Index takes into account global Google and Lyst search data, engagement statistics, conversion rates and sales worldwide over a 3 month period.
This quarter sees Gucci steal back the number one spot from Balenciaga, with both of Demna Gvasvalia’s labels slipping a couple of places. Off-White remains white-hot; Virgil Abloh’s powerful debut show as artistic director for Louis Vuitton menswear keeping the label firmly in the media spotlight as the cult brand continues its meteoric ascent. The Royal Wedding in May has propelled Givenchy into the top 5, and Nike has climbed an impressive 11 places to secure the only sportswear spot in the Index. Championed by an international A-list of powerful celebrities and influencers, Versace and Fendi are seeing the benefits of captivating a new generation of millennial fans, while Prada’s iconic nylon accessories line continues to drive brand momentum worldwide.
To find the world’s most wanted products, Lyst’s formula filters 6 million items by volume of searches, page views, interactions and sales across thousands of online stores. We group colours for styles, and take into account demand per volume of stock available.
This quarter the mens list is dominated by luxury pool slides; Prada, Gucci and Versace are the key players driving searches for this summer’s biggest footwear trend. Accessories make up most of the women’s list too, with shoppers looking for statement designer belts, sunglasses and sneakers. Contemporary line Goat has benefitted from the Meghan effect, its occasion dresses proving to be a popular choice for summer shoppers. Balenciaga’s controversial platform Crocs, the subject of worldwide media attention, translated hype into demand- a second release this quarter saw the styles selling out again across retailers worldwide. These ten women’s and men’s products are officially the most sought-after fashion items worldwide this quarter.