Q1 2023

Fashion’s Hottest Brands and Products Q1 2023

The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.

Q1 2023
Hottest Brands

Q4 2022
  1. 1


    • Announced €3.252 million in retail sales in 2022
    • Unveiled the 2023 Prada Frames symposium in Hong Kong
    • Presented FW23 men’s show in Milan, attended by Enhypen
  2. 2

    Miu Miu

    • Reported €432 million retail sales in 2022
    • Released SS23 campaign starring Emma Corrin and Kendall Jenner
    • Dropped second sneaker collaboration with New Balance
  3. 3


    • 2022 Moncler Group Revenue +25% compared to previous year
    • Hosted The Art of Genius during LFW with over 12,000 attendees
    • Presented first S/S Grenoble Collection featuring Shaun White
  4. 4


    • Named BTS member Suga brand ambassador
    • Partnered with Law Roach and Anna Dello Russo to reinterpret SS23
    • Tapped Penn Badgley as face of Valentino Essentials campaign
  5. 5


    • Created custom look for Rihanna’s Super Bowl performance
    • Released final collection with Studio Ghibli
    • Dropped the Paseo bag
  6. 6

    Bottega Veneta

    • Reported €1.7 billion in revenue in 2022
    • Released short film to celebrate the Lunar New Year
    • Dropped the Andiamo bag
  7. 7

    Dolce & Gabbana

    • Released campaigns starring Kim Kardashian and Kylie Jenner
    • Supported Japanese designer Tomo Koizumi with MFW show
    • Worn by Halle Bailey, Jennifer Coolidge and Beyoncé
  8. 8


    • Named Emily Ratajkowski face of SS23 campaign
    • Hosted FW23 show in Los Angeles
    • Worn by Zendaya and Doja Cat
  9. 9


    • Announced €10.5 billion revenue in 2022
    • Named Sabato De Sarno creative director
    • Launched new deadstock and resale programmes
  10. 10

    Saint Laurent

    • Returned to men’s PFW showing Anthony Vaccarello's FW23 collection
    • Enlisted directors including Pedro Almodóvar to star in SS23 campaign
    • Dressed celebrities for Oscars and Vanity Fair after-party red carpets
  11. 11


    • Delphine Arnault appointed as CEO
    • Named BTS star Jimin global brand ambassador
    • Paid homage to Josephine Baker in Couture show
  12. 12


    • Announced $11.8 billion in revenue in third fiscal quarter
    • Dropped collaboration with Tiffany & Co.
    • Released “No Finish Line” book
  13. 13

    Louis Vuitton

    • Surpassed €20 billion in revenue for first time in 2022
    • Appointed Pharrell Williams creative director for menswear
    • Named BTS star J Hope brand ambassador
  14. 14


    • Eraldo Poletto stepped down as CEO
    • Staged MFW show against backdrop of 200,000 condoms
    • Launched Diesel Rehab Denim in effort to combat climate change
  15. 15


    • Unveiled “archive-inspired” logo
    • Presented Daniel Lee’s debut collection during LFW
    • Appointed Kate Ferry as CFO
  16. 16


    • Created a silver Baguette bag with Tiffany & Co.
    • Named Naomi Campbell face of Peekaboo campaign
    • Sent plush baguette loafs down FW23 runway
  17. 17


    • Appointed Robert Norton as CCO
    • Tapped The White Lotus stars for Valentine’s Day campaign
    • Announced it’s bringing back swimwear
  18. 18


    • Debuted 3XL digital sneaker collectibles on WeChat
    • Presented its FW23 collection at the Carrousel du Louvre
    • Dropped $8,350 rhinestone Technoclogs
  19. 19


    • Announced a new collaboration with Nike
    • Opened a pop-up store in the Galeries Lafayette
    • Worn by Kylie Jenner, Dua Lipa and Rita Ora
  20. 20

    JW Anderson

    • Jonathan Anderson received Neiman Marcus award for creative impact and innovation
    • Dropped frog-shaped mules in collaboration with Wellipets
    • Debuted Rembrandt-inspired capsule collection

The End of Trends?

Take one look at The Lyst Index hottest products list for a snapshot of fashion’s chaotic Q1 mood. This quarter, the hottest brands delivered standout show moments and viral red carpet appearances, thrilling IRL showgoers and millions of digital voyeurs with their creative vision for the months ahead. But the through-line between those collections and moments, and the real purchase data of what fashion fans want to wear right now, is an increasingly tangled web. As the trend cycle races and rages between extravagant costume dress-up and more wearable dressing, we’re seeing the fashion shopper oscillate wildly between loud vs quiet luxury, and big versus smaller brands, influenced by ongoing movements plus viral brand moments. Thankfully, the Lyst Index data offers some solid ground as the system swirls around us.

Building on the strong momentum of its star brands, Prada Group cements its status as a fashion powerhouse, and Prada remains the hottest brand in the world for a second quarter in a row, with searches up 22%. Meanwhile, sister brand Miu Miu climbs into second place — its highest ranking since The Lyst Index began — thanks, in part, to solid demand for the pocket bag, a second collaboration with New Balance, and a buzzy Paris Fashion Week show featuring Emma Corrin, Zaya Wade, Mia Goth and Ethel Cain.

Versace is the fastest riser of the quarter, rocketing 5 spots up the chart. By hosting her FW23 shows in Los Angeles on Oscars weekend, just days after Fashion Month wrapped up, Donatella Versace took a risk, and it paid off: the star-studded show seamlessly merged the entertainment and fashion industries, generating over 39.8 million views on TikTok. Meanwhile, searches for the brand increased 44% in the days following the event.

In 17th place, SKIMS makes its debut in The Lyst Index hottest brands ranking. Since its launch in September 2019, Kim Kardashian’s shapewear brand has become a cultural and corporate phenomenon, reinvigorating a dormant category and reaching a $3.2 billion valuation. Capitalizing on Kardashian’s celebrity status and through a never-ending wave of celebrity-fronted campaigns, SKIMS seems to be holding the keys to the fashion zeitgeist. Over the past three months, searches on Lyst increased 30%, driven by demand for the brand’s sculpt bodysuit, this quarter’s third hottest product.

Also making its first appearance in the Hottest Brands ranking this quarter is J.W. Anderson. Jonathan Anderson is the third creative director to be at the helm of two of the Lyst Index’s Hottest Brands over the same quarter, following in Virgil Abloh’s and Miuccia Prada’s footsteps. Propelled into the spotlight thanks to powerful celebrity endorsements from the likes of Hailey Bieber, Bella Hadid and Hunter Schafer, Magda Butrym, Ann Demeulemeester and Khaite are this quarter’s Breakout Brands to watch.

Breakout Brands

The Hottest Brands list ranks fashion’s power players, delivering consistent brand heat and sales volume on a global scale. Our Breakout Brands cohort are the smaller but mighty brands to watch; rising fast on a powerful and rapid upwards trajectory outside the Top 20.

Q1 2023
Breakout Brands

  • Khaite

    • Opened first flagship store in New York
    • Trending Product: Liliana satin mini dress
    • Worn by: Ella Emhoff, Irina Shayk and Alexa Chung
    • Searches up: 10% this quarter
  • Magda Butrym

    • Dropped the Magda bag
    • Trending Product: Floral mini dress
    • Worn by: Hailey Bieber, Rihanna and Sydney Sweeney
    • Searches up: 76% this quarter
  • Ann Demeulemeester

    • Ludovic de Saint Sernin showcased his first collection as creative director
    • Trending Product: Stein leather boots
    • Worn by: Kendall Jenner and Hunter Schafer
    • Searches up: 17% this quarter

Hottest Products

To find the world’s hottest products, Lyst’s formula filters more than eight million items by volume of social media mentions alongside searches, page views, interactions and sales in the Lyst app. We group colors for styles, and take into account global demand per volume of stock available.

Uniqlo’s shoulder bag is the hottest product of the quarter. Retailing at under $20, it’s the cheapest product to ever be featured in The Lyst Index. After going viral on TikTok and generating over 59 million views on the platform, it sold out multiple times across multiple colorways. On the opposite end of the price spectrum, Rick Owens’ $625 Kriester sunglasses have become a favorite among fashion shoppers and been worn by the likes of the Clermont twins and Lotta Volkova. “It” designer sunglasses are quickly turning into a powerful new category for designers: demand rose 57% over the past three months alone.

Q1 2023
Hottest Products

  1. Photo: Uniqlo Round Mini Shoulder Bag product image

    Uniqlo Round Mini Shoulder Bag

  2. Photo: Rick Owens Kriester Sunglasses product image

    Rick Owens Kriester Sunglasses

  3. Photo: Skims Sculpt Bodysuit product image

    Skims Sculpt Bodysuit

  4. Photo: MSCHF Big Red Boots product image

    MSCHF Big Red Boots

  5. Photo: Diesel Denim Maxi Skirt product image

    Diesel Denim Maxi Skirt

  6. Photo: Bottega Veneta Drop Earrings product image

    Bottega Veneta Drop Earrings

  7. Photo: Adidas Gazelle Sneakers product image

    Adidas Gazelle Sneakers

  8. Photo: Weekday Astro Loose Baggy Jeans product image

    Weekday Astro Loose Baggy Jeans

  9. Photo: Alaïa Le Coeur Bag product image

    Alaïa Le Coeur Bag

  10. Photo: MM6 Maison Margiela x Salomon Cross High Sneakers product image

    MM6 Maison Margiela x Salomon Cross High Sneakers