Founded in Italy in 1925, Fendi has established itself as a unique and unparalleled brand that fuses tradition and heritage with modernity and irony.

Originally beginning life as a fur and leather atelier in Rome, since 1966 Karl Lagerfeld has been the label’s creative director, imbuing the brand with an innovative edge and launching the famous Double F logo. Ready-to-wear and must-have accessories including the iconic Baguette and Peekaboo bags, as well as the house’s Bag Bugs have acquired Fendi a cult status, ensuring it’s the go-to for playful designs that are adored worldwide.