Q4 2023

Fashion’s Hottest Brands and Products Q4 2023

The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.

Q4 2023
Hottest Brands

Q3 2023
  1. 1


    • Opened Pradasphere II public exhibit in Shanghai
    • Announced collaboration with Axiom Space on NASA’s lunar spacesuits
    • Released holiday campaign starring Maya Hawke, Damson Idris, Louis Partridge & Kim Tae-Ri
  2. 2

    Miu Miu

    • Hosted Miu Miu Club event in Tokyo with Ever Anderson
    • Dropped Holiday Campaign with Emma Corrin
    • Hosted Miu Miu Select event in New York with Emily Ratajkowski
  3. 3


    • Presented SS24 pre-collection campaign featuring Maggie Smith
    • Announced support of 2024 Met Gala
    • Released limited run of jumpsuit worn by Rihanna during Super Bowl LVII halftime show
  4. 4

    Bottega Veneta

    • Unveiled Readymade campaign featuring A$AP Rocky and Kendall Jenner
    • Opened new Avenue Montaigne flagship store in Paris
    • Established new artisanal training school
  5. 5


    • Topped Dow Jones Sustainability Indices for 5th year in a row
    • Announced double-digit growth in first 9 months of 2023
    • Launched Moncler Genius collections with Adidas and Palm Angels
  6. 6

    Saint Laurent

    • Sponsored Juergen Teller’s exhibition at Grand Palais Ephémère in Paris
    • Opened largest flagship yet on the Champs-Élysées in Paris
    • Continued partnership with Maison Gainsbourg
  7. 7


    • Launched Versace Icons with Anne Hathaway and Chris Lee
    • Released holiday campaign featuring Stray Kids’ Hyunjin
    • Claudia Schiffer closed the SS24 show
  8. 8


    • Dropped holiday campaign starring Kendall Jenner and Blackpink’s Jennie
    • Launched first collection for children
    • Opened a store in Courchevel
  9. 9


    • Continued Burberry Streets activations in Seoul, Shanghai and New York
    • Released festive campaign
    • Unveiled SS24 campaign starring Rachel Weisz, King Rule, Damon Albarn and more
  10. 10


    • Opened boutiques in Paris, Shanghai and New York with new store concept
    • Presented ‘Paris, a Night’s Tale’ campaign starring Rosie Huntington-Whiteley
    • Introduced Kaia Gerber as face of Black Tie campaign
  11. 11


    • Debuted campaign starring Paul Mescal and Xiao Zhan
    • Launched vegan Horsebit handbags
    • Teamed up with Barbour on upcycling project
  12. 12


    • Named Nicole Kidman and Michelle Yeoh brand ambassadors
    • Staged Fall 24 collection show in Los Angeles
    • Launched first skiwear collection
  13. 13


    • Partnered with Lee for new DIESELVES program
    • Launched XXXMAS holiday campaign
    • Dressed Travis Scott and Måneskin
  14. 14


    • Named underwear partner of the NBA
    • Dropped viral faux nipple bra
    • Released collaboration with Swarovski
  15. 15


    • Teamed up with Saks to create Dior’s Carousel of Dreams
    • Named Jay Chou as newest menswear ambassador
    • Unveiled new exhibition La Galerie Dior
  16. 16

    Louis Vuitton

    • Hosted pre-Fall 24 men’s show in Hong Kong
    • Named K-pop band Riize as newest house ambassadors
    • Announced finalists for first Louis Vuitton Watch Prize for Independent Creatives
  17. 17


    • Reported $610.5M in sales in Q2
    • Launched ‘Regenerate by Ugg’ collection
    • Introduced Ugg Extreme collection
  18. 18

    The Row

    • Presented SS24 collection in Paris
    • Hosted a private sample sale in New York
    • Worn by Jennifer Lawrence, Rosie Huntington-Whiteley & Sofia Richie
  19. 19

    JW Anderson

    • Opened a store in Tokyo
    • Received CFDA Award for International Designer of the Year
    • Awarded Designer of the Year at the 2023 Fashion Awards
  20. 20


    • Unveiled skiwear capsule collection
    • Teamed up with Frgmt for Pokémon collection
    • Appointed Random Identities’ Stefano Pilati as Friend of Fendi

Style with Substance

Though demand for luxury may be softening, Lyst data shows fashion customers are not willing to compromise on brand. Now more than ever, it takes more than just great marketing to claim the top spots; to make The Lyst Index, a brand must deliver on attention and emotion. No surprise, then, that this quarter’s number one brand is far more than just hot. Complex, innovative, intelligent; Prada moves into the number one spot for the third time, with searches up 41% year-on-year. The activity bullets this quarter offer a small view into the worldview of a true culture player. Prada’s mood sets the vibe, and its thoughtful, cohesive collections are driving demand worldwide. ‘Little sister’ Miu Miu takes second place, its confident, creative aesthetic continuing to shape the trend cycle. Miu Miu’s kitten heels played into the season’s trend for cherry red and also had a halo effect on the shoe category; demand for kitten heels spiked 49% on Lyst in November.

A year on from the controversy surrounding two campaigns, Balenciaga jumps a further two places up the Index into 12th position. In December, Balenciaga hosted its pre-Fall 24 show on a closed-down street in LA in front of guests including Kim Kardashian, Lil Wayne and Nicole Kidman. The event also served as a soft launch for a powerful collaboration with LA-based grocery store Erewhon: the capsule collection, which included a hoodie, t-shirt and tote bag with prices ranging from $425 to $1,150, quickly sold out and drove over 10.1 billion views on TikTok. Demand for Balenciaga products increased 7% on Lyst this quarter, which begs the question: can a fashion brand ever truly be “canceled”?

In 18th place, The Row makes its debut in The Lyst Index hottest brands ranking, with demand increasing 93% this quarter. Since launching their brand in 2006, co-founders Mary-Kate and Ashley Olsen have become style arbiters for a generation of new luxury fashion shoppers, winning 6 CFDA awards along the way and occupying the sartorial hole left by Phoebe Philo’s departure from Céline. (Despite the recent, much-hyped launch of Philo’s eponymous brand, its highly limited e-commerce distribution excludes it from The Lyst Index). A new status symbol and heirloom in the making, The Row’s Margaux bag is Q4’s hottest product. Worn by the likes of Kendall Jenner, Zoë Kravitz and Jennifer Lawrence — and retailing between $3,490 and $6,850 — searches for the hard-to-find tote bag spiked 63% this quarter alone and are up 198% year-on-year.

Victoria Beckham enters The Lyst Index as a Breakout Brand to watch. Following the launch of the Beckham documentary on Netflix, searches spiked 68% on Lyst in October, driven by demand for the viral ‘My Dad Had a Rolls-Royce’ t-shirt and the Frame Buckle belt, this quarter’s second hottest product. Belts are re-emerging as a hot category, an accessible fix for customers looking to buy into luxury brands on a budget. Once dominated by Gucci — whose double G logo belt has appeared 8 times in The Lyst Index — the designer belt category has been befitting from a 28% rise in demand over the past quarter.

Breakout Brands

The Hottest Brands list ranks fashion’s power players, delivering consistent brand heat and sales volume on a global scale. Our Breakout Brands cohort are the smaller but mighty brands to watch; rising fast on a powerful and rapid upwards trajectory outside the Top 20.

Q4 2023
Breakout Brands

  • Victoria Beckham

    • Dropped holiday collection
    • Trending Product: Rolls-Royce t-shirt
    • Worn by: Kim Kardashian and Pamela Anderson
    • Searches up: 34% this quarter
  • Ralph Lauren

    • Presented first Artist in Residence collaboration
    • Trending Product: Slim fit polo t-shirt
    • Worn by: Taylor Swift
    • Searches up: 22% this year
  • On

    • Reported 46.5% increase in net sales in Q3 2023
    • Trending Product: On x Loewe sneaker
    • Worn by: Zendaya
    • Searches up: 592% this quarter

Hottest Products

To find the world’s hottest products, Lyst’s formula filters more than eight million items by volume of social media mentions alongside searches, page views, interactions and sales in the Lyst app. We group colors for styles, and take into account global demand per volume of stock available.

Q4 2023
Hottest Products

  1. Photo: The Row Margaux bag product image

    The Row Margaux bag

  2. Photo: Victoria Beckham Frame buckle belt product image

    Victoria Beckham Frame buckle belt

  3. Photo: Miu Miu kitten heels product image

    Miu Miu kitten heels

  4. Photo: Adidas Country OG sneakers product image

    Adidas Country OG sneakers

  5. Photo: Prada logo loafers product image

    Prada logo loafers

  6. Photo: Ugg Tasman slippers product image

    Ugg Tasman slippers

  7. Photo: COS coat product image

    COS coat

  8. Photo: Ralph Lauren cap product image

    Ralph Lauren cap

  9. Photo: Arc’teryx Atom hoody jacket product image

    Arc’teryx Atom hoody jacket

  10. Photo: Skims boxers product image

    Skims boxers