Q4 2022

Fashion’s Hottest Brands and Products Q4 2022

The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.

Q4 2022
Hottest Brands

Q3 2022
  1. 1


    • Launched first fine jewelry collection, made of recycled gold
    • Named Charli D’Amelio the face of Prada Linea Rossa FW22
    • Andrea Guerra appointed as CEO of Prada Group
  2. 2


    • Alessandro Michele stepped down as Creative Director
    • Generated €2,581 million in revenue in Q3
    • Became first major luxury brand to build own world in metaverse
  3. 3


    • Generated €638.3 million in revenue in Q3
    • Launched its first NFTs as part of 70th anniversary celebrations
    • Announced Moncler Genius relaunch with LFW showcase
  4. 4

    Miu Miu

    • Collaborated with artist Shuang Li for SS23 show
    • Released 2023 Christmas campaign titled ‘Private Wishes’
    • Worn by Rosalía, Daisy Edgar-Jones, and Nicola Peltz-Beckham
  5. 5


    • Launched new Toile Iconographe logo
    • Pierpaolo Piccioli won designer of the year at the Fashion Awards
    • Worn by Adele in ‘I Drink Wine’ music video
  6. 6

    Bottega Veneta

    • Generated €437 million in revenue in Q3
    • Launched a new lifetime guarantee service
    • Released pre-Spring 2023 collection
  7. 7


    • Named Taylor Russell new global ambassador
    • Unveiled Christmas windows at Paris department store Printemps
    • Unveiled SS23 pre-collection starring Chloë Sevigny and Luca Guadagnino
  8. 8


    • Teamed up with Thebe Magugu for exclusive capsule collection
    • Took over Harrods’ windows for Christmas
    • Debuted Men’s FW23 collection against the Great Pyramid of Giza
  9. 9

    Dolce & Gabbana

    • Presented the Alta Moda and Alta Sartoria collections in Miami
    • Entered the gaming world with gooDGame
    • Worn by Jennifer Coolidge in second season of ‘The White Lotus’
  10. 10

    Saint Laurent

    • Generated €916 million in revenue in Q3
    • Brought Madonna’s ‘Sex’ book to life with Miami exhibit
    • Opened ‘Gold: Les Ors d’Yves Saint Laurent’ exhibit in Paris
  11. 11


    • Cut ties with Ye
    • Apologized for ‘inappropriate’ campaign featuring children
    • Recognized by PETA for use of mycelium-based leather
  12. 12


    • Launched Web3-enabled platform .Swoosh
    • Terminated Kyrie Irving contract
    • Launched workout content on Netflix
  13. 13


    • Announced FW23 collection will be shown in Los Angeles
    • Released holiday campaign starring Lily McMenamy
    • Dressed Hailey Bieber, Jenna Ortega and Madelyn Cline
  14. 14


    • Franca Fendi passed away at 87
    • Re-released 25 Baguette bags from the archives
    • Unveiled new home décor and lifestyle collection
  15. 15

    Louis Vuitton

    • Launched new ‘200 trunks, 200 visionaries’ exhibition in New York
    • Teamed up with Lego on holiday window displays
    • Tapped 6 artists to reinvent the Capucine bag
  16. 16


    • Went viral on TikTok for ‘useless’ and ‘impractical’ belt skirt
    • Released holiday campaign titled “Life Is a Game”
    • Hosted a 17-hour rave with radio platform NTS
  17. 17


    • Generated $476.5 million in sales in 2023 second fiscal quarter
    • Unveiled first-ever boot made with regeneratively sourced materials
    • Launched viral protective rubber shoe covers
  18. 18


    • Achieved A score for transparency on climate change from CDP
    • Unveiled festive campaign starring Shakira and Burna Boy
    • Launched special collection in partnership with Minecraft
  19. 19


    • Generated $1,119.3 million in revenue in 2023 first fiscal quarter
    • Headed to the metaverse with the CFDA
    • Released short film “Courage to Be Real” starring Lil Nas X
  20. 20


    • Announced it was on track to double annual revenues
    • Opened first ever boutique in Paris
    • Released winter campaign starring British rapper Central Cee

Transition and Transformation

It was a wild ride for the brands in The Lyst Index this quarter, as Q4 saw the most movement amongst the top 20 brands since the chart began. The stakes, and the drama, are high. Prada is now the hottest brand in the world, moving into the number one spot for the first time, with searches up 37% this quarter. Moncler rockets 14 spots up the chart, and ‘New New Bottega’ climbs a further five places. Balenciaga falls seven positions, and Gucci drops into second place, with fashion fans hit by the news that Alessandro Michele would be leaving after eight years. Raf Simons shuttered his own brand, speculation continued on who will take the helm of Louis Vuitton menswear, and anticipation builds for the first collection from Daniel Lee for Burberry. At the end of the quarter, tributes were paid to designer and activist Vivienne Westwood, with her iconic collections now sure to become even more collectible.

With all this change comes opportunity, as shown by the newcomers now entering the Index. Gen Z shoppers are breathing new life into once dormant brands. Stepping up into 15th place — and with over 1.2 billion mentions on TikTok — Ugg’s influence is undeniable. Searches for its $140 ultra mini boots, which have been sold out across many retailers for most of the past three months, have skyrocketed 82%. In 19th place, Coach is moving up thanks to a rise in demand for its more accessibly priced handbags over the gifting season, which have increased in popularity among Gen Z shoppers. Alaïa and Mugler are this quarter’s Breakout Brands to watch, the continued appreciation for archive Y2K fashion propelling both labels into the spotlight.

The brands winning the attention of the new luxury consumer are building meaningful relationships with the right talent. Climbing seven places in the hottest brands list, Loewe is rising fast, with the padded bomber jacket the seventh hottest product this quarter. As seen on Hailey Bieber, Kendall Jenner, Kylie Jenner, Taylor Russell and Lori Harvey, there are currently 478.5M views for #LoewePufferJacket on TikTok. Kendall Jenner and Margot Robbie created viral moments for Bottega Veneta, while Prada worked with Charli D’Amelio as the face of Linea Rossa FW22. But with luxury shoppers more astute and vocal than ever, the audience on social media is not afraid to call out or meme the celebrity endorsements that feel inauthentic. Heading into a packed show season, the brands that capture share of mind and share of wallet will be courting the right celebrities and influencers to help them cut through the noise.

Saint Laurent’s Icare bag is the hottest product of the quarter, with a 46% spike in searches. Worn by Bella Hadid, Zoë Kravitz, Rosie Huntington-Whiteley and Sydney Sweeney, the jumbo quilted bag has quickly reached ‘It’ status and is causing a halo effect trend for the bag category: searches for totes are up 55% this quarter. Brands and shoppers embraced the return of party dressing over the holiday season, with fashion lovers investing in statement sequin pieces. Worn by Hailey Bieber, Jodie Turner-Smith, Paloma Elsesser and Olivia Wilde, 16Arlington’s Solaria dress has become a favorite among the fashion set thanks to its sparkly design and sexy key-hole cut-out, while Mach & Mach’s eye-catching bow shoes have taken over social media with over 70.9M views on TikTok.

Breakout Brands

The Hottest Brands list ranks fashion’s power players, delivering consistent brand heat and sales volume on a global scale. Our Breakout Brands cohort are the smaller but mighty brands to watch; rising fast on a powerful and rapid upwards trajectory outside the Top 20.

Q4 2022
Breakout Brands

  • 16Arlington

    • Became a celebrity favorite and generated 313M views on TikTok
    • Trending products: Solaria and Michelle dresses
    • Worn by: Hailey Bieber, Simone Ashley, Emma Corrin
    • Searches up: 56% this quarter
  • Alaïa

    • Launched resale in partnership with Re-SEE
    • Trending product: Le Coeur shoulder bag
    • Worn by: Kaia Gerber, Kylie Jenner, Margot Robbie
    • Searches up: 33% this quarter
  • Mugler

    • Returned to PFW after a two-year break
    • Trending product: Spiral leggings
    • Worn by: Kylie Jenner, Dua Lipa, Addison Rae
    • Searches up: 49% this quarter

Hottest Products

To find the world’s hottest products, Lyst’s formula filters more than eight million items by volume of social media mentions alongside searches, page views, interactions and sales in the Lyst app. We group colors for styles, and take into account global demand per volume of stock available.

Q4 2022
Hottest Products

  1. Photo: Saint Laurent Icare bag product image

    Saint Laurent Icare bag

  2. Photo: Prada logo slingbacks product image

    Prada logo slingbacks

  3. Photo: Dr. Martens Leonore Chelsea boot product image

    Dr. Martens Leonore Chelsea boot

  4. Photo: 16Arlington Solaria dress product image

    16Arlington Solaria dress

  5. Photo: Bottega Veneta Sardine bag product image

    Bottega Veneta Sardine bag

  6. Photo: Acne Studios mohair checked scarf product image

    Acne Studios mohair checked scarf

  7. Photo: Loewe padded bomber jacket product image

    Loewe padded bomber jacket

  8. Photo: Mach & Mach double bow embellished court shoes product image

    Mach & Mach double bow embellished court shoes

  9. Photo: Miu Miu logo-patch satin briefs product image

    Miu Miu logo-patch satin briefs

  10. Photo: Crocs x Salehe Bembury clogs product image

    Crocs x Salehe Bembury clogs