Q2 2023

Fashion’s Hottest Brands and Products Q2 2023

The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.

Q2 2023
Hottest Brands

Q1 2023
  1. 1


    • Released Paula’s Ibiza 2023 collection
    • Presented the 2023 Loewe Foundation Craft Prize in New York
    • Created custom looks for Beyoncé’s Renaissance world tour
  2. 2


    • Hosted Prada Frames Symposium during Milan Salone des Mobile
    • Presented 9th iteration of Prada Mode in Tokyo
    • Released Prada Galleria campaign starring Scarlett Johansson
  3. 3


    • Dropped Versace Icons
    • Launched Versace La Vacanza, co-designed with Dua Lipa
    • Achieved record revenue with double digit growth in fiscal 2023
  4. 4

    Miu Miu

    • Saw double-digit growth across all product categories
    • Hosted event with Sydney Sweeney during Cannes Film Festival
    • Released Arcadie bag campaign with Gigi Hadid
  5. 5

    Bottega Veneta

    • Named BTS’ RM first-ever brand ambassador
    • Released Fanzine dedicated to Kate Moss
    • Supported launch of Air Afrique magazine
  6. 6


    • Reported 10% rise in annual sales
    • Named Florence Pugh the face of Valentino DI.VA
    • Returned to Milan Men’s Fashion Week with dedicated menswear show
  7. 7

    Saint Laurent

    • Launched production company and debuted first film at Cannes Film Festival
    • Debuted first ever line of fine jewelry
    • Unveiled SS24 menswear collection in Berlin
  8. 8


    • Launched first ever global summer campaign
    • Saw strong double digit growth in Q1
    • Dropped the Moncler x FRGMT Genius collection featuring Hwang Minh-yun
  9. 9


    • Generated €2,616 million in revenue in Q1
    • Dropped Vault Summer collection in collaboration with 8 labels
    • Released new Gucci Bamboo 1947 campaign starring Liu Wen
  10. 10


    • Staged Cruise show in Mexico
    • Published new book chronicling the Raf Simons years
    • Dressed Natalie Portman and Jennifer Lawrence at Cannes Film Festival
  11. 11

    Louis Vuitton

    • Named Zendaya as newest brand ambassador
    • Unveiled Pharrell Williams’ first mens campaign starring Rihanna
    • Presented Pharrell Williams’ debut collection in Paris
  12. 12

    Dolce & Gabbana

    • Named NCT member Doyoung first ambassador for Korea and Japan
    • Dropped capsule collection with Spanish influencer Pelayo Díaz
    • Released the Maiolica collection shot by Steven Meisel
  13. 13


    • Dropped Durex collaboration
    • Presented Resort 2024 collection
    • Joined forces with Tom of Finland Foundation for Pride capsule
  14. 14


    • Announced Daniel Lee would create costumes for the Royal Ballet
    • Published a book to celebrate British heritage
    • Designed scarf for King Charles’ coronation
  15. 15


    • Dropped viral marketing campaign for Le Bambino bags
    • Dressed Bad Bunny at the Met Gala
    • Staged SS24 show at Versailles
  16. 16


    • Invited 4 fast-emerging designers to the Met Gala
    • Dressed Michelle Yeoh, Isabelle Huppert and Alton Mason at Cannes
    • Presented Resort 2024 collection
  17. 17


    • Expanded into bridal
    • Opened first-ever UK pop-up store in Selfridges
    • Announced plans to open first flagship store in 2024
  18. 18


    • Released first big collection of virtual goods on .Swoosh
    • Unveiled new J Force 1 collaboration with Jacquemus
    • Launched Airphoria, a metaverse gaming experience
  19. 19


    • Dropped the Fendi x Marc Jacobs capsule collection
    • Paid tribute to Karl Lagerfeld by participating in the Met Gala
    • Named Nicholas Galitzine first global menswear ambassador
  20. 20

    JW Anderson

    • Dropped SS23 collection with Uniqlo
    • Launched “Studs” collection for Pride
    • Opened first flagship store in Milan

Loewe Leads The Way

Loewe is the hottest brand in the world. One of the oldest luxury houses, under creative director Jonathan Anderson the Spanish brand has undergone a renaissance, climbing 13 places over the last 12 months to take the number one spot for the first time. This quarter, searches for Loewe have increased 19%. The Anagram tank top, spotted on Kylie Jenner, is the hottest product of the quarter, while its basket bags also continue to drive global demand with a halo effect on searches for dupes online. Years after its initial release — and despite an increasingly crowded market — the Loewe basket bag has secured cult accessory status, with demand for the Paula’s Ibiza editions spiking again thanks to smart seasonal updates on the timeless design. In the attention economy, with brands fighting for relevance and front of mind, Loewe’s commitment to craftsmanship has succeeded in capturing the imagination of different cohorts of customers, driving brand heat that’s backed up by surging demand and sales for hero products online.

In a potentially vibe-shifting moment, the term ‘quiet luxury’ exploded into the collective fashion consciousness this quarter. Fuelled by viral talking points like Gwyneth Paltrow’s court appearances and Succession, there have been over 172 million mentions of the term ‘quiet luxury’ on TikTok. Lyst data suggests that some shoppers are embracing the aesthetic, with conspicuously inconspicuous items like The Row’s Ginza flip flops, Alaïa’s mesh flats and a Loro Piana baseball cap entering the Hottest Products list. Australian label Posse, with its crisp linen pieces and minimal aesthetic embraced by Sofia Richie, is a Breakout Brand to watch. But overall, the quiet luxury discourse still dwarfs the trend. In fact, fashion’s hottest brands this quarter played it loud and proud.

Louis Vuitton climbs two places into 11th position, with Pharrell Williams’ highly anticipated debut menswear show — and campaign, starring a pregnant Rihanna — creating a blockbuster pop culture moment at unprecedented scale. With a record breaking 775 million views on Louis Vuitton’s own platforms, and attended by celebrities including Beyoncé, Rihanna and Kim Kardashian, we’ll be tracking how Pharrell’s bold new direction for menswear impacts the brand moving forward. Chanel’s highly limited digital retail footprint excludes it from The Lyst Index, but with The Met Gala honoring the late Karl Lagerfeld, an extravagant Cruise show in Los Angeles and a viral $4,500 embroidered F1 t-shirt, this was a powerful quarter for the brand. Versace is among the fastest risers for a second quarter in a row, rocketing another 5 spots up the charts into third place — its highest ranking since The Lyst Index began. Building on the strong momentum it gathered in the first quarter, Versace has continued to capitalize on its star power — working with the likes of Anne Hathaway and Dua Lipa — to reach a wider audience.

On TikTok, Y2K-inspired trends and brands continue to spark excitement among Gen Z shoppers. Worn by Bella Hadid and Kaia Gerber, the Onitsuka Tiger Mexico 66 sneakers are the second hottest product of the quarter, generating over 113M views on the platform. Searches for Longchamp, driven by the iconic Le Pliage bag, have increased 56% in the last three months. Jorts are a trending search term, embraced by the likes of Hailey Bieber, Gigi Hadid and A$AP Rocky, and backed by retailers across all price points this summer. Agolde’s make the Hottest Products list in 6th position.

Breakout Brands

The Hottest Brands list ranks fashion’s power players, delivering consistent brand heat and sales volume on a global scale. Our Breakout Brands cohort are the smaller but mighty brands to watch; rising fast on a powerful and rapid upwards trajectory outside the Top 20.

Q2 2023
Breakout Brands

  • Goyard

    • Celebrated 170th anniversary
    • Trending product: Mini Anjou tote bag
    • Worn by: A$AP Rocky and Brooke Shields
    • Searches up: 95% this quarter
  • Posse

    • Dropped new ‘PRIMAVERA’ collection
    • Trending product: Alice linen mini dress
    • Worn by: Sofia Richie, Selena Gomez & Lily Aldridge
    • Searches up: 31% this quarter
  • Loro Piana

    • Released Resort 2023 collection
    • Trending product: Babouche suede mules
    • Worn by: Gigi Hadid & Gwyneth Paltrow
    • Searches up: 35% this quarter

Hottest Products

To find the world’s hottest products, Lyst’s formula filters more than eight million items by volume of social media mentions alongside searches, page views, interactions and sales in the Lyst app. We group colors for styles, and take into account global demand per volume of stock available.

Q2 2023
Hottest Products

  1. Photo: Loewe Anagram tank top product image

    Loewe Anagram tank top

  2. Photo: Onitsuka Tiger Mexico 66 sneakers product image

    Onitsuka Tiger Mexico 66 sneakers

  3. Photo: Versace Maxi Medusa Biggie sunglasses product image

    Versace Maxi Medusa Biggie sunglasses

  4. Photo: Loewe raffia tote bag product image

    Loewe raffia tote bag

  5. Photo: New Balance Aime Leon Dore sneakers product image

    New Balance Aime Leon Dore sneakers

  6. Photo: Agolde jorts product image

    Agolde jorts

  7. Photo: Alaïa fishnet flats product image

    Alaïa fishnet flats

  8. Photo: The Row City Flip Flops product image

    The Row City Flip Flops

  9. Photo: Longchamp Le Pliage bag product image

    Longchamp Le Pliage bag

  10. Photo: Loro Piana Cap product image

    Loro Piana Cap