Q3 2023

Fashion’s Hottest Brands and Products Q3 2023

The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.

Q3 2023
Hottest Brands

Q2 2023
  1. 1

    Miu Miu

    • Released first Church’s x Miu Miu collaboration
    • Launched Miu Miu Women’s Tales Committee
    • Hosted Miu Miu Summer Club event in Malibu
  2. 2


    • Released FW23 campaigns featuring Taylor Russell, Tang Wei & Jamie Dornan
    • Launched Squeeze bag
    • Named Yang Mi global brand ambassador
  3. 3


    • Hosted 10th edition of Prada Mode in Seoul
    • Collaborated with flower kiosks for FW23 campaign
    • Debuted Arqué shoulder bag
  4. 4

    Bottega Veneta

    • Supported launch of new art publishing project, Magma
    • Launched Orbit sneaker
    • Presented SS24 collection in Milan
  5. 5


    • Wiped Instagram for launch of FW23 collection
    • Dropped new Greca Goddess bag
    • Sponsored The Albies in partnership with The Clooney Foundation
  6. 6

    Saint Laurent

    • Reported 7% growth in revenue in first half of 2023
    • Released FW23 campaign featuring Kate Moss, Hailey Bieber & Zoë Kravitz
    • Commissioned fireworks installation by Cai Guo-Qiang in Japan
  7. 7


    • Announced double-digit growth in Q2
    • Launched Moncler Re/Icons
    • Presented Moncler Genius collection with Pharrell Williams
  8. 8


    • Kaia Gerber opened Haute Couture ‘Valentino Un Château’ show
    • Launched Valentino Garavani VLogo Moon bag
    • Partnered with Sleep No More in China for Black Tie collection
  9. 9


    • Tapped Gigi Hadid as face of Le Chouchou campaign
    • Created bespoke look for Beyoncé’s world tour
    • Worn by Kourtney Kardashian, Selena Gomez & Hailey Bieber
  10. 10


    • Launched Daniel Lee’s first collection in stores
    • Announced series of global city takeovers, starting in London
    • Presented SS24 runway collection during LFW
  11. 11


    • Created custom looks for Beyoncé’s Renaissance world tour
    • Launched Find the D FW23 campaign
    • Invited 7,000 people to SS24 show in Milan
  12. 12


    • Marco Bizzarri stepped down as CEO
    • Presented Sabato De Sarno’s debut collection in Milan
    • Dropped Gucci Valigeria campaign starring Kendall Jenner and Bad Bunny
  13. 13


    • Dropped NFC-chipped B33 sneakers
    • Opened ‘Lady Dior Celebration’ exhibition in Seoul
    • Released Dior Toujours bag
  14. 14


    • Named Isabelle Huppert and PP Krit Amnuaydechkorn brand ambassadors
    • Staged haute couture show in Paris
    • Unveiled exhibition showcasing archives of Cristóbal Balenciaga in Paris
  15. 15

    Dolce & Gabbana

    • Presented Alta Moda collection in Puglia
    • Named Doyoung face of the men’s FW23 campaign
    • Won a CNMI Sustainable Fashion Award
  16. 16

    Louis Vuitton

    • Unveiled FW23 campaign starring BTS’ J-Hope
    • Created custom looks for Beyoncé’s world tour
    • Opened a Discord channel
  17. 17


    • Reached $4 billion valuation
    • Released swimwear campaign starring Carmen Electra and Jenny McCarthy
    • Tapped Madelaine Petsch for cotton collection
  18. 18


    • Launched high jewelry line
    • Dropped Fendi Astrology capsule collection
    • Released the C’mon satchel bag
  19. 19

    JW Anderson

    • Teamed up with Roger Federer for collection with Uniqlo
    • Opened ‘On Foot’ exhibition during London Fashion Week
    • Dropped frog clutch
  20. 20


    • Named Jeno brand ambassador in Korea
    • Released FW23 ‘New Renaissance’ campaign
    • Maximilian Davis nominated for British Womenswear Designer of the Year by BFC

It’s Miu Miu’s Moment

Miu Miu is the hottest brand in the world, moving into the number one spot for the first time. In its 30th anniversary year, Miuccia Prada’s playful line has surpassed ‘big sister’ Prada’s brand heat, thanks to global demand for hero products including ballet flats and the Arcadie bag. With over 223 million views on TikTok and a campaign starring Emma Corrin, Ethel Cain and Zaya Wade, Miu Miu’s Fall Winter line has had a strong impact on sales. The logo cashmere cardigan, this quarter’s second hottest product, has quickly reached ‘It’ status and is causing a halo effect for the category: searches for cardigans are up 44%. In a quarter heavily influenced by the clamorous social buzz of runway season, it’s worth noting that Miu Miu has jumped three positions without even factoring in its Spring Summer 24 fashion show in Paris (which took place after the September Lyst Index quarterly reporting cut-off).

Jacquemus climbs six places into 9th position, its highest ranking since The Lyst Index began. Through its unique brand storytelling and viral VR marketing campaigns — which include a giant, blow-up version of its Le Bambino bag floating in the sea and a ballerina boat — Jacquemus is tapping into the power of social media to drive engagement and demand for its products; searches for the label increased 17% this quarter. Burberry is also among the fastest risers in the Hottest Brands list, jumping four places into 10th position. A year after Daniel Lee’s appointment as Chief Creative Officer, Burberry has built positive momentum with the release of Lee’s first collection in stores and smart local brand activations during London Fashion Week. Ferragamo enters the Hottest Brands ranking for the first time, with new designer Maximilian Davis and celebrity endorsements from Gigi Hadid and Solange Knowles driving social buzz. Breakout Brand Helmut Lang is also benefiting from a new vision under new creative director Peter Do.

Have we hit the Tabi tipping point? Maison Margiela’s cult shoe is the world’s hottest product this quarter. In an explosive (and organic) viral fashion moment, the saga of the Tabi Swiper saw over 178M TikTok users become invested in the story of @Nextlevellexuss, whose Tabis were stolen by her Tinder date. While the Tabi has long been a ‘high fashion’ statement purchase and an enduring symbol of the brand for those in the know, Tabi searches spiked a huge 342% in September. Can the cult shoe retain its authentic appeal once it goes mainstream? It can be done; Tory Burch is executing a successful transformation from commercial to cult. Moving fast outside of the Top 20, shoppers have responded well to the aesthetic shift from Millennial-era preppiness to the more elevated #NewBurch look. Endorsed by Bella Hadid, Emily Ratajkowski and Phoebe Bridgers, searches on Lyst are up 15% this quarter, and the Tory Burch pierced mules enter this quarter’s Hottest Products list in third place.

Fashion and sport partnerships hit fever pitch this Summer. In July, LVMH announced it would be sponsoring the 2024 Olympic Games in Paris; an unprecedented global stage on which to position its brands at the pinnacle of excellence. The FW23 Martine Rose x Nike collaboration dropped just in time for the women’s World Cup, continuing Rose’s ongoing partnership with Nike and the Lionesses. A 70% spike in searches for the new iterations of the already popular Shox MR4 Mule shoe made the hybrid sneaker-mule the fourth hottest product this quarter. Meanwhile in an American football fashion crossover, The Lyst Index data shows the Taylor Swift effect is real. On top of driving Travis Kelce’s jersey sales by nearly 400%, the singer’s appearance at a Kansas City Chiefs football game has sent searches for New Balance 550 sneakers — which she wore as part of her red and white outfit — soaring 44%. In the days following the game, the sneakers sold out online and have since appeared on resale sites for up to three times their original $110 price.

Breakout Brands

The Hottest Brands list ranks fashion’s power players, delivering consistent brand heat and sales volume on a global scale. Our Breakout Brands cohort are the smaller but mighty brands to watch; rising fast on a powerful and rapid upwards trajectory outside the Top 20.

Q3 2023
Breakout Brands

  • Tory Burch

    • Nominated for Womenswear Designer of the Year by CFDA
    • Trending Product: Ella tote bag
    • Worn by: Bella Hadid, Suki Waterhouse & Emily Ratajkowski
    • Searches up: 15% this quarter
  • Helmut Lang

    • Peter Do unveiled his debut collection
    • Trending Product: Stencil hoodie
    • Worn by: Hari Nef & Tiffany Young
    • Searches up: 19% this quarter
  • Poster Girl

    • Unveiled SS24 collection
    • Trending Product: Feathered Tulia trousers
    • Worn by: Winnie Harlow, Dua Lipa & Kylie Kenner
    • Searches up: 10% this quarter

Hottest Products

To find the world’s hottest products, Lyst’s formula filters more than eight million items by volume of social media mentions alongside searches, page views, interactions and sales in the Lyst app. We group colors for styles, and take into account global demand per volume of stock available.

Q3 2023
Hottest Products

  1. Photo: Maison Margiela Tabi Mary Jane product image

    Maison Margiela Tabi Mary Jane

  2. Photo: Miu Miu cardigan product image

    Miu Miu cardigan

  3. Photo: COS quilted bag product image

    COS quilted bag

  4. Photo: Nike x Martine Rose Shox MR4 Mule product image

    Nike x Martine Rose Shox MR4 Mule

  5. Photo: Birkenstock Arizona product image

    Birkenstock Arizona

  6. Photo: Tory Burch pierced mules product image

    Tory Burch pierced mules

  7. Photo: Loewe Puzzle tote product image

    Loewe Puzzle tote

  8. Photo: New Balance 550 product image

    New Balance 550

  9. Photo: Prada 3D flower heels product image

    Prada 3D flower heels

  10. Photo: Acne sunglasses product image

    Acne sunglasses