Jan 2022

Indie Sleaze

While flashy Y2K-inspired fashion dominated most of last year, 2022 will see the return of the late 2000s/early 2010s Tumblr aesthetic. Coined by trend analyst Mandy Lee, “indie sleaze” is all about dive bar nostalgia, skinny jeans and provocative American Apparel ads. Meanwhile, The Cobra Snake’s vintage party images archive have rencently taken over the Internet and are inspiring 2010s-fashion enthusiasts.

Photo: Saint Laurent S22


Increase in searches for skinny jeans on Lyst since November 2021.

11 million

Views generated by the hashtag #indiesleaze on TikTok


Of new Tumblr users are Gen Z (Tumblr’s C.E.O. Jeff D’Onofrio on The New Yorker).

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