Jan 2022

Euphoria
High

The #euphoriahighschool challenge–where normcore-looking students get changed into bold, Euphoria-inspired outfits–has taken over TikTok. The genderless cut-out garments, with deconstructed, body enhancing silhouettes reach out to dystopian fashion and the subversive basics aesthetic, a term coined by TikTok’s trend analyst Agus Panzoni (AKA @thealgorythm) to describe “basics that rebel up to the point of losing their utility”.

Photo: Mugler

15%

Increase in page views for cut-out pieces on Lyst, a week after Euphoria Season 2 premiered. Fashion lovers have also been looking for crystal-embellished catsuits (+12%) and see-through tops (+11%).

68%

Spike in searches for London-based label Poster Girl over the past 3 weeks. Page views for Nensi Dojaka (+17%), Miaou (+25%) and Dion Lee (+21%) have also been increasing.

Also in the same month