The latest internet aesthetics identified and explained
Lyst is a global fashion shopping app, used by more than 160 million shoppers each year to browse, discover and buy items from 17,000 brands and stores. To identify The Born Online Chart’s most viral trends, we take into account Lyst shopper behavior, including searches, conversion rates and sales. We also include social media data and engagement statistics worldwide over a one month period.
Virality Level System
The most talked about internet trend of the month. Has a powerful effect in search data and a wide reach beyond social media.
Strong percentage of monthly growth. On the cusp of being big.
Data show signs of the trend taking off. A simmering aesthetic which could soon take over.
The Born Online Chart: The latest internet aesthetics identified and explained