Methodology
Methodology

The latest internet aesthetics identified and explained

Lyst is a global fashion shopping app, used by more than 160 million shoppers each year to browse, discover and buy items from 17,000 brands and stores. To identify The Born Online Chart’s most viral trends, we take into account Lyst shopper behavior, including searches, conversion rates and sales. We also include social media data and engagement statistics worldwide over a one month period.

Virality Level System

Hottest

The most talked about internet trend of the month. Has a powerful effect in search data and a wide reach beyond social media.

Moving Fast

Strong percentage of monthly growth. On the cusp of being big.

Emerging

Data show signs of the trend taking off. A simmering aesthetic which could soon take over.

The Born Online Chart: The latest internet aesthetics identified and explained

March
2022
Euphoria
High 2.0.
Hottest #euphoriafashion 25M+ views
Fetish-Core
Moving Fast Harnesses +132%
Sugar Rush-
core
Emerging Geometric prints +16%
Feb
2022
Fashion
Blogger
Hottest Balenciaga City bag +37%
Brown
Everything
Moving Fast Brown clothing +32%
Haute Grunge
Emerging Plaid shirts +200%
Jan
2022
Indie Sleaze
Hottest Skinny jeans +20%
Euphoria
High
Moving Fast Cut-out pieces +15%
Magic
Gorpcore
Emerging Multicolor Arc’teryx +72%
Lyst

Press

For any media inquiries, image requests or interview opportunities please contact press@lyst.com

About

  • Lyst News
  • About Us
  • Careers
  • Contact
  • Become A Partner

RSS Lyst Insights

  • Destination Dressing Takes Off
  • Fashion Marches Forward
  • Data Drop – Wednesday 03.23.22
  • Data Drop – Wednesday 03.09.22
  • Data Drop – Wednesday 03.02.22
  • Data Drop – Wednesday 02.23.22

Newsletter





This information will only be used to send you updates from Lyst. By clicking the button above to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. You may opt out any time. Terms & Conditions and Privacy Policy.

© Copyright Lyst 2022. The Born Online Chart.