The reopening of nightclubs, the success of ‘alternative’ dating apps, associated with viral harness styling videos on TikTok and subversive celebrity looks, have all contributed to the rise of this month’s ‘moving fast’ trend: kinkwear. Kim Kardashian’s latex couture look, Supreme’s Facemask jacket, Julia Fox’s dominatrix background, Evan Mock’s Thom Browne mask and Barbie Ferreira’s harnesses are some of the pop culture moments that brought ‘fetish’ into the mainstream. J.W Anderson x Tom of Finland’s collection is still driving traction on Lyst while luxury brands like Coach, Vaquera, VTMNTS and Richard Quinn have all embraced the aesthetic.
Month on month increase in searches for 'harness' on Lyst
Leather chokers sales growth since the start of 2022
Increase in page views for latex products in February
2021 was a year of censorship. It was the year that saw Instagram implement stricter rules, OnlyFans ban porn, and kink’s visibility at Pride was questioned. Sexual liberation became a topic that identified with designers and its place in American Fashion History was confirmed at the Met with celebrities such as Kim Kardashian and Evan Mock dressed in gimp masks.
From Coach unveiling a collab with Eagle NYC— a gay-leather bar— and Richard Quinn sending a ‘Pup’ down the runway, designers have been playing with their BDSM aesthetic and pushing the limits to explore gender and sexuality.
As a fashion commentator connected to the subculture, my page aims to shine a light on the rich queer & sexual culture that has always been embedded in fashion history, despite the termination of several IG accounts (mine included three times!).
– Creator of @Homoeroticcowboi4.0