Global fashion shopping app Lyst launches The Born Online Chart, a monthly roundup of the newest, hottest fashion trends born from internet subcultures.
Trends coming from TikTok and other social platforms are becoming more powerful and even influencing the industry as a whole. Pairing bespoke Lyst data from 160 million shoppers with cultural analysis and social media tracking, Lyst is uniquely placed to explore the new energy of digital fashion culture today and predict what’s next.
Updated every month, The Born Online Chart will highlight the three youth-led movements that have caused the biggest impact in fashion. These trends will be listed according to their level of virality (hottest, moving fast and emerging), and given context by data-driven insights and a bespoke algorithm. The Chart will also be used as a platform to showcase the individual creators of these trends.
See the full chart here.