NYDJ Activewear for Women

Founded in 2007, NJDJ, or Not Your Daughter's Jeans, is the premium denim label known for creating 'the original slimming fit' jeans. Made with women in mind, the label uses its patented Lift Tuck Technology to create jeans that not only offer the most comfortable fit possible, but provide a flattering fit that helps you look slimmer, thanks to slimming panels and the special weave in its fabric. Following the success of its pants, it branched out its range to include a selection of casualwear that embodies effortless style. Look to its sweats for a range of luxe loungewear.