NYDJ (Not Your Daughter’s Jeans) is a cult denim brand founded in 2003 in Los Angeles, California. It is celebrated for its revolutionary jeans that flatter the figure while remaining irresistibly comfortable, gaining a devoted fan base throughout the world.

Each NYDJ product features the brand’s exclusive Lift Tuck Technology®, designed to flatten the stomach, lift and subtly reshape curves – leaving you looking and feeling a size smaller. This pioneering brand offers up blouses, shirts and outerwear alongside a full range of pants and must-have jeans. Delicate detailing, pops of color and print lend a vibrant, fashion-forward feel to each collection, while the same well-loved designs and fabrics ensure you feel confident every day.