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Beginning in the 1950's, the Lilly Pulitzer brand was born out of a necessity for creating a uniform that disguised the juice stains from Lilly Pulitzer's juice stand. The result was a brightly printed cotton shift dress which soon took off and outsold the juice stand. Garnering a range of fans including Jackie Kennedy, Lilly Pulitzer's penchant for fun and feminine fashion has become recognized worldwide. When it comes to Lilly Pulitzer's collection of knitwear, you'll find striped sweaters and chic pullovers detailed with bright hues and statement prints.