Italian-born Parsons graduate Serafina Sama launched her label Isa Arfen is 2011, quickly grabbing attention for her ultra-creative pieces with a relaxed, feminine feel. With a strong focus on separates, the designer draws on the canons of Italian style while infusing an eccentric British twist. Soft, draping fabrics, alluring cut-outs and uniquely structured shapes are the hallmarks of Isa Arfen tops. From cool, quirky crops to blouses, look to this range for a serious dose of contemporary style.
