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Built on the belief that fashion should be about desire, beauty and fun, Isa Arfen was founded by London-based designer Serafina Sama. Focusing on luxe, timeless separates, the talented Central Saint Martins graduate takes inspiration from the relaxed and inherently feminine aesthetic of her native Italy while also embracing an aristocratic sensibility. Isa Arfen clothing is heavily influenced by retro glamor. Modern and eclectic with a strong attitude, new season collections draw on classic style with an equal measure of pride and irony.