Lyst announced today that founder and CEO Chris Morton will move into the Executive Chairman role, where he will focus exclusively on Strategy, Partnerships and Financing initiatives.

Emma McFerran, Lyst COO, who joined the company in 2014, will move into the CEO role. McFerran has overseen Lyst’s transformation into an app-first business; helping make the Lyst app the most downloaded premium fashion app in the US and UK in 2021.

“As Lyst continues to grow, it’s increasingly clear that we have a unique opportunity ahead of us – my biggest fear is that we don’t take advantage of it. At 200M annual shoppers, Lyst’s fashion audience is one of the largest anywhere in the world. The market is accelerating and changing fast in the current environment – both of these offer tremendous tailwinds for our business. I want to focus 100% on supporting our company strategically at this key moment for us.”
Chris Morton

Lyst also welcomes Liz Kistruck as new CFO. Liz was formerly a senior leader at Expedia for over a decade, including as’s CFO. She joins a stellar C-suite of female and male platform industry leaders from Amazon, Spotify, Just Eat and Net-a-Porter.

With the company growing strongly and the online fashion market accelerating, these changes reinforce Lyst on its trajectory as a category-leading fashion platform.

“Our time is now. It’s thrilling to take on this position, leading an exceptional team as we shift gears and prepare for the next and most exciting phase of the Lyst journey. Over many years Chris and I have built a powerful partnership, sharing a vision and a deep commitment to making Lyst the winning model for our customers and partners. This new team structure allows us to better realize our company’s immense potential, and take Lyst to the next level.”
Emma McFerran

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