Founder Heidi established her label after coming to terms with just how much she despised the task of bra shopping. On a quest to make underwear shopping fun and convenient, Thirdlove lingerie is thoughtfully created with the customer at the heart of the label. Using exquisite laces and high-end materials, Thirdlove lingerie pledges a flawless fit every time. Using comforting memory foam cups and intricate lacy details, Thirdlove lingerie offers an extensive line of contour bras and delicate underclothing that pledge a delightfully supreme wear.