Lingerie label Thirdlove takes the hassle out of bra shopping with its innovative approach to underwear design. Moving away from the traditional approach to sizing, the San Francisco based company offers a smarter technique. Launching its own app, Thirdlove calculates your bra size through a series of selfies before delivering the results and a curated selection of bras that cater to your exact measurements to your phone. Created in luxurious fabrics and offering half cup sizes to give a better fit and support, Thirdlove is the answer to finding bras that offer the ultimate fit and support with ease.