NYDJ (Not Your Daughter's Jeans) truly believes that their innovative and highly researched products can not only change the way you look, but also the way you feel. Synonymous with easy-chic, the much-loved label was created for every woman who has had to sacrifice comfort for style in their past. Famed for their legendary jeans and their 'Life Tuck Technology', NJDJ products are designed to make you feel a size smaller by cleverly lifting and smoothing the body without forgetting fundamental wearability. NYDJ skirts feature stretch fabrics and sleek lines for a comfortable and fuss-free appeal. Easily adapted to suit a wide range of occasions, each versatile staple is imbued with a modish yet timeless femininity.