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Lilly Pulitzer started her sales career on a juice stand in Palm Beach in the 50s and the zesty colors and vibrant shades that were her daily life, as well as a passion for elegant design, influenced the launch of her an eponymous brand offering colorful womenswear. The idea behind the clothing was that they would disguise juice stains but the lively prints that were used as camouflage then are now the brand's signature look. Expect bright shades on everything from Lilly Pulitzer, as well as the signature vintage aesthetic.