Established in 1925, Fendi is an iconic luxury goods company created by Edoardo and Adele Fendi in Via del Plebiscito, Rome. The company is renowned for its ready-to-wear apparel, leather goods, fragrances and accessories. Today, with iconic designer Karl Lagerfeld at the helm, it continues to be coveted and celebrated throughout the world. From chic gold-toned bracelets to dazzling colors, Fendi watches are an exciting expression of modern accessorizing. Crystals, leather and stainless steel collide for these stylish new must-haves.