A diffusion line of the global design house, BCBGMAXAZRIA, BCBGeneration was launched in 2008 with the aim to connect with the quirky, fashion-loving modern girl. Offering ready-to-wear separates that can be mixed and matched to the personal style of the wearer, BCBGeneration's looks range from city-chic workwear to sexy,feminine evening dresses. The collection is characterised with an urban edge and playful attitude, which embodies the brand's namesake acronym BCBG, meaning "good style, good attitude." Flaunt your pins in BCBGeneration's contemporary range of shorts. From high-waisted tailored styles to relaxed drawstring shorts, dare to bare in the shape to be seen in.
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