Everything about the new season collection from BCBG Generation is designed to make you feel beautiful from top to toe. BCBG Max Azria Group is a global fashion house that encompasses over 20 brands including BCBG Generation. The BCBG Generation collection launched in 2008 to the delight of fashionistas everywhere. The collection boasts classic pieces reimagined with a contemporary twist. Choose from an excellent range of feminine pieces for your work to weekend closet.