The Lyst 10
Welcome to The Lyst 10, our weekly edit for the fashion fluent brought to you by Lyst’s fashion intelligence team.
Uniquely positioned at the center of the fashion ecosystem, we combine supply and demand data, which gives us unprecedented insights into what’s trending.
Every week, we curate a list of our quickest risers to provide you with the top ten trending products in real-time. The result? It’s like having a fashion insider whispering the next big things in your ear.
Mary Janes are the latest interpretation of the flat shoe revival, with searches for COS’ take on this nostalgic trend up 383% month-on-month. Pair them with a barn jacket — this season’s unexpected It-piece — for which searches are up 42% year-on-year. Totême’s take on the style is hitting all the right notes with its deep green color and brown corduroy accents.
A few trends have maintained momentum throughout the year, such as cherry red shoulder bags, tailored wide-leg trousers, and v-neck cardigans. Demand for Saint Laurent’s Le 5 à 7 mini leather shoulder bag — which is sitting high on our best-sellers list for October — is up 305% week-on-week. Jacquemus’ Le Pantalon Ovalo trousers have seen engagement increase by 40% month-on-month, while Khaite’s Scarlet cardigan was the most popular knitwear product on Lyst in September, generating demand across every continent.
While this week’s products are heavily influenced by current Fall/Winter trends, celebrities can still play a powerful role in shaping fashion choices. On a date with Travis Kelce in New York in September, Taylor Swift wore Zimmerman’s Halliday midi dress, for which demand spiked 2,272% over the following weeks — proving that the Taylor Swift effect is stronger than the seasons.
In the menswear department, fall is all about a new take on elevated sportswear, with searches for varsity jackets up 220% month-on-month.
Meanwhile, suede has become the go-to fabric. Interactions for Miu Miu bags — driven by searches for suede styles — have increased 17% year-on-year, while demand for men’s cowboy boots spiked in September, with Lemaire’s style seeing a 27% increase week-on-week in product engagement.
Trending across both menswear and womenswear, Moncler puffers are having another resurgence this fall: demand for the burgundy Lunetiere jacket has increased 24% week-on-week.