Combine comfort and style each and every day with Fitflop footwear. Founded in 2007 by entrepreneur Marcia Kilgore, Fitflop is the result of fashionable reverie fused with biochemist know-how. Each great-looking style boasts a triple-density, microwobbleboard midsole, ensuring maximum comfort and wearability. When it comes to go-all-day comfort, it has to be Fitflop shoes. These ergonomically designed wonders will make you feel as if you're walking on air whatever your pursuit.