Theory Store

Creating contemporary clothing with a distinct edge, native New Yorker Andrew Rosen launched Theory in 1997 with a focus on relaxed silhouettes and understated details. In September 2010, Olivier Theyskens was appointed creative director, marking a turning point for the brand. Building upon the mantra of creative clothing for everyday life that bridges the gap between high-end and high street, Theory offers well-rounded collections that feature everything from sharp tailoring and timeless occasion wear to pared-back basics.