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British brand You Must Create (YMC) was founded by Jimmy Collins and Fraser Moss in 1995, with a trademark style that embodies timeless quality and understated style. The brand remains the go-to name for modern, functional clothing for both men and women. YMC sneakers are casual with a fashion-forward appeal. The collection consists of slip-on, high-top and lace-up styles in a variety of contemporary prints and colors.