A label that quickly became a cult name when it launched in 2002 with a line of premium denim, Scandinavian label Weekday has developed itself into a purveyor of modern staples with its relaxed and effortlessly cool designs. Its collections now featuring everything from laid back knits to outsized shirt dresses, the label can be relied upon for all the fashion essentials. Translate that signature Scandi cool to its selection of beachwear and what you’re left with is pared-back and minimalist swimwear that exudes effortless style. Think flattering and feminine silhouettes, color-blocking and contrast detailing. Shop away.