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The Volcom label was founded in 1991 in America by avid boarders Richard Woolcott and Tucker Hall after their very first snowboarding trip. The brand draws constant reference to board-sports and the culture that surrounds boarding, from music, to art and film, creating sportswear and casualwear that is bold, distinct but above all, wearable. The brand is all about creating a boarding look out of quality materials, offering up ready-to-wear and colorful sneakers that catch the eye.