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Established in 1997, Theory is a New York-based label known for creating minimal, sleek apparel grounded in clean silhouettes, quality, craftsmanship and fit. Founded by designers Andrew Rosen and Elie Tahari, the brand has expanded to become particularly popular in Japan; today it operates from stand-alone and department stores throughout the world. Classic bootcuts and striking, ultra-modern skinny fits combine for Theory jeans, a sophisticated and stripped-back range that refuses to complicate great style. Touches of dainty print are set against a simple color palette, for denim that is perfect for everyday wear.