Turn to Theory's collection of jeans for your everyday staples. The variety of styles on offer from Theory means there is something for everyone. Jeans from Theory are the finishing touches your wardrobe has been missing. Theory demonstrates an ongoing commitment to form and function with its top-quality range of jeans. Once you’ve invested in a denim item, keeping it looking its best is a must. When it comes to day-to-day care of your denim item, we advise checking the care label inside your garment before attempting to clean. The longevity of denim often comes down to how it’s cared for, and we recommend only washing every three to five wears to help maintain fit and colour. Always turn denim inside out first before using a gentle cold-water cycle on the machine and a mild detergent. Air dry instead tumble drying as this can cause heat shrinkage or fabric warping. For a quick spot clean, rub in a small amount of baking soda and dab with a cloth. Theory has a huge selection of jeans to choose from. Shop the range today.