RVCA is an action sportswear and lifestyle design company characterized by the inspiration they take from nature and the surf. Founded in Costa Mesa, California by P.M. Tenore, RVCA aims to create design-driven apparel, sportswear and accessories that are free from passing trends. They are described as representing the balance of opposites: water and oil; air and land; destruction and industrialization; art and science; foreign and domestic; order and chaos; past and present. Our range of jeans by RVCA uses high-quality denim and classic cuts to create a range of modern, relaxed jeans that allow practicality and movement. An earthy, organic color palette roots the collection firmly in nature, reflecting the raw inspiration of the RVCA label.