Missguided brings the runway to the high street, championing the best that the fashion world has to offer. Founded in 2009 by Nitin Passi, the brand is synonymous with affordable luxury and feminine glamor exemplified by catwalk and celebrity-inspired looks. Cutting-edge, contemporary and superbly current, Missguided has firmly established itself at the forefront of the industry. Crafted from fine, ultra-soft fabrics, Missguided designer knitwear is ideally suited to cooler months. Sweaters, sweatshirts and cardigans are rendered truly unique by bold hues, standout details and directional silhouettes while staying true to a comfortable versatility.