For over a century Tag Heuer has been the go-to brand for inspiration when combining prestige and performance. Taking its acronym from technique d'avant-garde, the Swiss based label has been redesigning, reshaping and reinventing accessories from watches to eyewear. The vast collection of Tag Heuer sunglasses immediately conjures a design inspiration of fusing together sport and glamour. If you're racing on the motorway or soaking up the sun on the French Riviera, Tag Heuer specs will immediately gleam your sense of sophisticated style and taste for superior craftsmanship. Founder Edouard Heuer would be proud his company has remained on the cutting edge since he pioneered it in 1860.