Life Is Good. is a popular American lifestyle brand created by two brothers in 1989 in Boston. For more than 25 years it has been creating optimistic, playful and spirited fashion to suit a loyal fanbase all-over America, hoping to spread good vibes with each collection of men's Life Is Good. clothing. Today the collection features everything from sunny graphic-printed T-shirts to fleeces, knits and outerwear that are ideal for exploring the great outdoors. Wherever your adventures take you, stay positive and free-spirited with the latest men's Life Is Good. clothing.