LA clothing brand Altru has been heavily influenced by the designers' love for the outdoors. The aesthetic is undoubtedly Californian, incorporating wild prints and bold colors for summery looks that have a trend driven edge. The brand describes its vibe as 'lighthearted, witty and fresh' and has been pioneering eye catching graphics and prints for more than a decade. During that time it has established its own original style, as well as enjoying successful collaborations with international brands. The clothing line from Altru includes dip-dye T-shirts, tops that feature the Life Magazine branding, embroidered chinos and printed cotton shirts.