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Created in 1933, Lacoste was founded by the tennis champion, René Lacoste, who wanted to create chic sportswear that was both elegant and practical. This signature preppy style remains the brand's trademark look to this day. In their clothing, this results in clean lines and tailoring; in their collection of shoes, the same fusion of influences prevails: ballet pumps are made over in plimsoll styles; classic tennis shoes are reinvented in pastel hues for a look that is instantly recognizable as Lacoste, yet remains modern and in tune with the latest season's trends and fashions.