Founded in 1933 by tennis champion, René Lacoste, Lacoste is a heritage sportswear brand that represents the ultimate in preppy chic. Inspired by René’s nickname ‘The Crocodile’ on court, Lacoste is signified by its small croc logo that has reached iconic status over the past 80 years. Known worldwide for its cotton-piqué polo shirts, today the label has incorporated a youthful vibe into its designs under the direction of Felipe Oliveira Baptista, including acid-bright button-downs, knitwear and traditional sports clothing that stays true to the history of Lacoste.
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