The Joseph brand began as a tiny shop in London's King's Cross, Chelsea in 1972, founded by Joseph Ettedgui and his family. Today it's praised globally for its high-end designs, originality and sophisticated aesthetic. Worn by everyone from celebrities to bloggers to industry professionals, Joseph offers something for every unique personality and diverse sense of style. When sifting through Joseph's lavish selection of coats one can expect to find an array of on-trend cuts and silhouettes, chic prints and refreshing styles. Keeping its cutting edge attitude there's never a shortage of tweed, fur, leather or cashmere. Joseph designs for the modern urban dweller woman that craves downtown sharpness and high-impact innovation.