Formerly championing up and coming designers in his boutiques, designer Joseph Ettedgui turned his keen eye and instinctive insight into his own fashion line when he launched his namesake line, Joseph in 1984. Renowned for its precise tailoring and modern twists on classic styles, the brand's collections have long been a go-to for luxe contemporary staples. Exuding sophistication and elegance, Joseph's line of clothing ranges from leggings to innovative knitwear and essential shirt dresses. Sleek, sharp and perfectly constructed, the clothing epitomises effortless style. Look to Joseph for a selection of essential basics to stock a closet with.