Jeremy Scott Activewear for Women

Jeremy Scott launched his eponymous line in Paris in 1997, bringing low-brow to the high-fashion scene. He plays on counter-culture, creating conceptual pieces that take elements of streetwear, graphic cartoon prints and abstract shapes, making them the most coveted piece of the season. His most recent position as creative director of Moschino proves this case in point. It takes attitude and a sense of humor to pull off such brash designs, but when his pieces are as undeniably cool as this, who can stay away.