Conceptualized by a love of the ocean, freedom of expression and the individual voice, Bob Hurley and his namesake brand have their roots in the 70s Southern Californian surf industry. Born from an idea to facilitate the dreams of the youth, Hurley takes inspiration from music and art to create a confident and dynamic signature aesthetic. Hurley jackets are coolly nonchalant. Vests, blazers and printed jackets provide a polished finish to all outfits, while parkas and puffer jackets protect from the elements while staying true to the brand's trademarks.
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