Taking a fashion-forward approach to classic silhouettes and trademark tailoring, Hugo is the youthful diffusion line from the world renowned Hugo Boss. Synonymous with understated luxury, each piece has a distinctly modern edge and cleverly reinvents the Boss heritage. The celebrated German brand was originally founded by Hugo Boss himself in 1924, and is now conceptualized by sophisticated casual looks and premium sportswear. Delicately crafted from premium soft materials, each sweater, cardigan and jumper has a timeless appeal. Based in an understated color palette, this range of knitwear fits seamlessly into all modern wardrobes with a functional yet up-to-date charm.