Launched in 2009, Herschel Supply Co. is a Vancouver-based label known for its rugged, rustic backpacks, bags and travel goods. Created by brothers Jamie and Lyndon Cormack, the label is named after the Scottish town where three generations of Cormacks were raised. Collections draw on Scottish heritage influences while infusing a contemporary, Canadian perspective. Herschel Supply Co. bags are the new must-haves for a cool yet classic daily closet. From hardwearing canvas rucksacks to colorful printed tote bags and military-inspired camo, these quirky pieces are the perfect complement to all your everyday outfits.