Launched in 2009, Herschel Supply Co. is a Vancouver-based accessories label known for its backpacks, bags, travel goods and accessories with a rugged yet timeless aesthetic. Created by brothers Jamie and Lyndon Cormack, the label is named after the Scottish town where three generations of Cormacks were raised. Collections nod to that Scottish heritage with a cool, Canadian perspective. With their sleek, modern style and bold color pops, Herschel Supply Co. backpacks are the new must-haves for a chic city look. Look out for their vintage-inspired logo motif, giving an old-school edge to these contemporary classics.