The Gap brand is synonymous with casual style. The brand was established in 1969 in San Francisco, California, and trades on an attitude of American Optimism. Comfortable, confident, classic, accessible and modern are all words that have been tied to the brand's aesthetic. The range of beachwear from Gap includes low rise and high cut bikinis, ruched high-waist styles and drawstring hipster bikinis. There are tankinis and side tie styles, as well as one-pieces with unique design details, such as blouson shapes, as well as a range of different colors and prints, from geometric designs through to acid brights.