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The Fjallraven label was launched in 1960 by Swedish Ake Nordin. Nordin had realised 10 years previously that the backpacks on the 50s were not comfortable for those that enjoyed camping and other outdoor activities. Having read about the need to have even distribution in a backpack, the founder set out to create comfortable and functional backpacks with aluminium frames. Since then, Fjallraven has come to comprise other camping accessories, including handy cases and pouches in bold colors for organised campers.