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Since its inception in San Francisco in 2007, Fitbit has taken the world by storm. The brand's intelligent, constantly evolving activity monitors have become the ultimate must-haves for fitness fans around the world, with a broad selection of Fitbit watches and clip-on trackers to suit all needs. The designs are sleek, minimalist and come in a vibrant rainbow of playful colors 'so whatever your style, upgrade your closet (and your lifestyle) with the latest Fitbit watches.